Assimilation of TTF and UTAUT for Mobile Banking Usage
نویسندگان
چکیده
منابع مشابه
Extending the understanding of mobile banking adoption: When UTAUT meets TTF and ITM
Mobile banking (mBanking) enables customers to carry out their banking tasks via mobile devices. We advance the extant body of knowledge about mBanking adoption by proposing a model for understanding the importance and relationship between the user perception of mBanking, initial trust in mBanking services, and the fit between the technology and mBanking task characteristics. We synergistically...
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ژورنال
عنوان ژورنال: International Journal of Advanced Engineering, Management and Science
سال: 2018
ISSN: 2454-1311
DOI: 10.22161/ijaems.4.4.12